25%
Personal Style
A coherent, intentional style identity.
Strange Habits presents
Fashionista of the Year
Show your style. Bring your look.
Strange Habits Beauty celebrates style, originality, creativity, individuality, confidence and fashion expression. Your interpretation is the point.
Female participants only · 18+ at submission · No upper age limit
Open to South African residents. Live finale planned for Johannesburg/Gauteng.
Make it your moment
R10 000
Cash prize
Winner title
Miss Fashionista
Not a pageant
Your application
About you. Entry media. Rules & consent. Review & submit. Your private draft is not a public profile.
Application dates
Registrations close:
New applications will be available once the Fashionista application service is ready.
From your first look to the live finale
- 01
Applicant
- 02
Reviewed candidate
- 03
Shortlist
- 04
Top 10 Fashionistas
- 05
Live finale
- 06
Miss Fashionista
A shortlist is not the Top 10. The Top 10 are selected through judging and administrative review, not public popularity voting. Selection does not automatically publish an application.
Style, on its own terms.
Miss Fashionista is decided by 100% weighted judging on a consistent 0–10 scale. Physical attractiveness, body shape, conventional beauty standards, clothing cost or brand prestige, follower counts and expensive production are not scoring factors.
20%
Originality
Distinctive choices and interpretation.
20%
Creativity
Inventive combinations, adaptation and styling.
15%
Individuality / Fashion Expression
How clearly the look communicates your identity.
10%
Confidence
Ownership of your choices and authentic self-expression.
10%
Presentation
Clear communication and presentation of your look.
Audience Favourite is a separate public-voting outcome. It does not change Miss Fashionista or determine the Top 10, and no additional cash prize is promised.
Fashion. Music. A moment together.
The planned Johannesburg/Gauteng finale brings together the Top 10 Fashionistas, winner reveal, artists/DJs, food and fashion/lifestyle experiences. Any adult alcohol service is subject to lawful arrangements. Venue, date and artists will be announced only when confirmed.
Selected finalists must be able to attend. Travel and accommodation reimbursement is not promised.
Bring your look.
Prepare a clear portrait/style photograph, a full-look photograph and a 5–15 second Miss Fashionista introduction video. Private-media consent comes before uploading. Publicity requires a separate agreement and authorized review.
Applications first. Public profiles, Audience Favourite voting, judging and results are not active yet; each requires a separate launch.
Follow @strangehabitsbeautyStay connected to Strange Habits Beauty
Join for competition launch updates. This is not an application, an entry guarantee or general marketing permission.
Your email remains private.