We create stages for people who refuse to be ordinary.
Strange Habits is a South African entertainment and community brand across beauty, gaming, sport and events. Rooted in the energy of Johannesburg and Soweto, we bring people together to compete, express themselves, connect and be recognised.
The first stage was gaming. The vision was always bigger.
Strange Habits began by hosting an FC tournament at a gaming lounge. It proved that an organised competition could create real excitement, connection and recognition.
Today, that first tournament is part of our history—not the limit of our identity. The brand is growing across gaming, sports and beauty, with room for new forms of competition and culture in the future.
Strange Habits Beauty is home to Fashionista of the Year, a celebration of personal style, originality and fashion expression for female South African residents aged 18 and over. It is not a pageant. The winner earns the title Miss Fashionista and the R10 000 cash prize.
Our mission is to build thoughtful stages for talent and individuality: from gaming tournaments and sports events to fashion, community gatherings and future creative experiences.
Compete
Give talent structure, standards and a fair chance to rise.
Express
Make room for personality, confidence and difference.
Connect
Turn individual moments into communities and shared stories.
Different deserves a stage.
Explore the Strange Habits worlds