Strange Habits
Different deserves a stage.
Strange Habits is a South African entertainment and community brand creating spaces to compete, express yourself and be recognised. From Johannesburg and Soweto to communities across South Africa, explore beauty, gaming, sport, events and future creative experiences.
Explore our worlds
Each world has its own energy, community and way to shine—all connected by the belief that difference should be seen.
Gaming
Console competitions built around skill, fair play and unforgettable matchups—from FC to the titles still ahead.
Enter this worldSports
Community tournaments that take the Strange Habits energy onto the court and the field, starting with five-a-side football and basketball.
Enter this worldStrange Habits Beauty
Fashionista of the Year celebrates personal style, originality and fashion expression. Show your style. Bring your look.
Enter this worldStrange Habits presents
Fashionista
of the Year
R10 000
Cash prize · Miss Fashionista
Not a pageant
Show your style.Bring your look.
Prepare for Fashionista of the Year
Registrations close:
Fashionista of the Year celebrates South African residents’ individuality, creativity and fashion expression.
Female participants only · 18+ at submission · No upper age limit
Discover the application requirements, fashion judging criteria and separate Audience Favourite voting. The live finale is planned for Johannesburg/Gauteng.
Discover Strange Habits BeautyWhere strange became champion
Strange Habits began with competitive gaming. That foundation remains part of our story—and the platform is growing far beyond it.
Strange Habits FC 26 Online Tournament
EA Sports FC 26 · PS5 & Xbox Series X/S · 1v1_knockout

Not everyone fits the usual mould. That is the point.
We build serious stages for unexpected talent, bold personalities and communities ready to show up differently.
Why Strange Habits